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At a press conference today J.K. Rowling revealed the content and purpose of Pottermore, her new Harry Potter collaborative website.

The site won’t officially open until October and only some of the details have been revealed. Pottermore will bring the world of Harry Potter to life with thousands of words of new content. Rowling has written extensive new material about the characters, places and objects in the much-loved stories. A fact that I’m sure will be greeted with much excitement by Potter’s many fans, (yes you know who I’m talking about). Fans will also be able to contribute their own content.

Among its other components will be an e-bookstore, the exclusive retailer of Harry Potter e-books.

Although October is the official release date, 1 million lucky fans will be able to register on July 31st, (Harry’s birthday). They will be able to work their way through the world of Harry as he first enters Hogwarts, visits Diagon Alley, they will get sorted into a house, cast spells and mix potions to help their house compete for the House Cup. It will start with content specific to book 1 but all books will be added in time.

I know some of you will be counting down the days, hope you are lucky enough to get early access.

Here is the announcement.

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